2026 S/S COLLECTION

ON : OFF


“At the height of ON, it holds the silent seed of OFF.

Within the stillness of OFF, it embraces the afterimage of ON.”


"ON/OFF is not a matter of choice, but a reflection on the two sides of existence.”

We often consider ON as 'motion' or 'connection’, while OFF as 'pause' or 'separation'.

Breaking the dichotomous structure, this collection approaches ON and OFF

as a rhythmic interplay of opposing forces — a movement toward wholeness.

ON and OFF do not deny one another,

 but cross path in becoming a wave fulfilled in their convergence.

 “At the height of ON, it holds the silent seed of OFF.

Within the stillness of OFF, it embraces the afterimage of ON.“ 

And so Daily Mirror asks this question:

“ Do we still exist, even within the stillness of OFF? ”


is the brand that seeks new minimalism only made by DAILY MIRROR’s color based on 

collaboration with mannish & feminine beauty & application of trendy flow.


Addrees

ATELIER

3F, 79, Seongdeokjeong-gil, Seongdong-gu, Seoul, Republic of Korea

TEL

82+ 10-3192-6764


E-MAIL

dailymirror@naver.com


CEO : KIM, JU HAN


Atelier

79, Seongdeokjeong-gil, Seongdong-gu, Seoul, Republic of Korea 


TEL                                   /                      E-MAIL

82+ 10-3192-6764                 dailymirror@naver.com


사업자등록번호                 /              통신판매업신고번호

217-12-42687                             2021-서울도봉-2057